Your Minimum Visible Website Strategy™. – Kimberly Gosney

I get asked a ton of questions over here at KG housequarters. A ton. Questions zing into my inbox night and day. I’ve been pouncing on them like Hippo versus Croc on the Discovery Channel.

For a couple of months now I’ve been hard at work trying on a different set of site building mojo and it feels really good. Good to be doing something I love doing…

Building websites.

But, I know for some people (maybe even Y-O-U) that you’ve got other things that you’d like to be doing. Like building a business or making money online.

YAY for Y-O-U!

Way to commit and put both feet in the online business world.

But, here’s where the delightfully scented Poo-Pourri hits the exhaust fan.


You’re ready and sitting there with your hot off the interwebs domain name and hosting account and then you start …


Every single minute little detail and six hours later you’re ready to bang your head against your beautifully painted soft yellow walls.

Why does this happen?

Why is it so gosh darn hard to launch your first website?

It comes down to two things.

Wants versus needs.

When you have a need you fill it and move on.

When you have a want you think about it all the time until you get it

Wants keep you looking around at what other people are doing instead of doing what you need to do to move on. Wants keep you as stuck as a pig in the mud trying to perfect everything on your site before you even have the first client that needs you.

Wants are like quicksand and needs are the only cure.

Cue the dramatic music and gasps.

If you’ve been stuck on your website for more than a month or two.

Grab two sheets of paper and draw a line down the middle of one of them.

On the first paper draw a line down the middle with wants on the left and needs on the right.

I did mine with super delicious scented markers. My wants will smell like buttered popcorn and my needs will smell like chocolate covered strawberries.

Oh gracious! Now all I can think of is all of the candy that my daughter got from the Easter bunny, she’s out of school and sitting in my living room floor eating it right now. Dang bunny. Where’s my Russell Stover Lemon Cake Egg? It’s just plain out wrong that she’s sitting there eating it in front of my giggling about how it’s her candy not mine.

A great example of wants versus needs

I have huge want for her Russell Stover Lemon Cake Egg and she has huge need to eat it really slowly while torturing me and telling me how good it is

If I had given in to my want right now I’d be pulling that egg out of her hands and eating it instead of doing what I need to do which is brilliantly tying this wants versus needs into a blog post.

When life gives you Lemon Cake Eggs write a blog post.

LOL – you can soooooo tweet that if you’re feeling inspired today

Back to your website.

On your other sheet of paper the one that’s blank. Write down everything you think of when it comes to your website. Every little thing from your domain name and hosting right on down to the ideas you have for colors and fonts. To that fancy stuff like horizontal opt-ins and plugins that you’d like to try, membership sites you’d like to create and so on and so on.

Give yourself a good 20 minutes or until your brain gets tired of smelling your Sharpie or buttered popcorn.

Now take that list.

Grab your other sheet of paper.

And, sort out these things by wants and needs.


Your goal is to be 100% ruthless with yourself and your needs.

That’s mission critical for cutting through the noise and establishing what you need.

Your website wants and needs change over time. It’s a moving, living, breathing document that you’ll need to revisit every 90 days.

That’s why I’ve been sooooo quiet lately. It’s also why I’ve been getting rid of some things that haven’t been working for me.

I’ve been revisiting my website wants and needs and turning that into who my website is going to be to serve you and me for the next 90 days.

This is what I call Your Minimum Visible Website Strategy.™

It’s a system for carving out what you need right now and keeping your focus on that need instead of letting those wants take over your website.

The next piece is crucial.

You have to meet your needs ASAP by building a plan on how you’ll meet your website needs in the next two weeks. Because any time more than that and you’ll start to focus in on the wants which defeats the whole process.

If you get here and you’re stumped because you’re new to all of this or you can’t see the website for the keyboard. Here are some examples of wants versus needs.

You want a membership site, but you need to create your first paid offering.

You want a site with different looks on every page, but you need to build my first website page.

You want a photo shoot with fancy pics for your about page, but you need an about page.

You want the perfect copy for your site, but you need to start with a place to put it.

Once you’ve sorted out your wants and needs all that’s left is to hustle your butt off to fill those needs ASAP.

I sure hope you’ve loved this post! It’s not often that I write so much on a topic, but it’s so important to make sure that you’re moving forward with your website and business.

Hit me in the comments with something on your wants and needs list. I can’t wait for you to share with me!


P.S. If you’re ready to dig into your wants versus needs and get info about when Your Minimum Visible Website Strategy™ opens up, pop your info in the box below and I’ll let you know when the first 10 spots open up.

This will be fun, FREE and deliciously sweet. Just the way we like it.


  1. Daniela Uslan on April 10, 2015 at 1:01 am

    This is a great way to think about a lot of things, and especially websites. It took me WAY too long to put up my first one, but now I can get a simple site up in a day. I know it’s better to have something up – even if it’s imperfect – than to agonize over every little detail.

    • Kimberly Gosney on April 10, 2015 at 1:05 am

      So true Daniela. I think it took me a solid year to have a site that I felt cozy in and then I changed everything. The needs list is now smaller so a want or two can peek at me from my index card.

  2. Beth on April 10, 2015 at 2:29 am

    Oh too funny! I have a website that’s thisclose to launching, but I just have a few things I need to tweak and then… oh. I think I get what you’re saying.

    • Kimberly Gosney on April 19, 2015 at 4:57 pm

      Beth it’s so true! Those pesky wants always ruin the show!

  3. Emily on April 10, 2015 at 4:01 pm

    Ah, this had me laughing because it’s so true. Often our wants den get way ahead of our needs and end up fanning themselves on the finish line forgetting they need to have stretched their muscles and done the damn run first. Thanks for this!

    • Kimberly Gosney on April 19, 2015 at 4:58 pm

      Emily they doooooo. Before you know it your website becomes a 21 mile marathon when it needed to be a 100 meter dash.

Leave a Comment