Should you use a template? – Kimberly Gosney
In 2005 when I had my first website I bought a pre-made template and it was a tee total nightmare.
Sure it looked great, but nothing could be changed – and I mean nothing without hiring the person that created it to make the changes.
What sucked the most was that every page of my site looked almost the same as the one before it. Sidebar on the right copy on the left header image up top. And, other than an image or two swapped out here and there it looked pretty, but bland at the same time.
It was boring and consequently it brought in $0 for the three years I had it.
There have been oodles of changes in the template world since then and now templates are my favorite getting started option because they are super budget friendly and they save you gobs of time.
Should you use a template for your site design?
Yes, and I mean heck yes if you see yourself below.
1.) You’re on a tight budget – less than $500 for your site.
Templates are very budget friendly and you can grab one in most cases for under $100 and depending on what type of theme your template uses you’ll need to spend about an extra $50 – $100 to grab the theme that powers your template.
2.) You don’t know how to build a website yourself.
Templates are very newbie friendly options to save you from all the icky coding and tech stuff that has to happen on a website – but, doesn’t have to be done by you. Thereby saving you gobs of time that you’d spend trying to figure all those little details out when what you really want is to have focused time to spend on building your business or growing your email list.
3.) You’re brand spanking new to your current business.
If this is your first business or your business has recently changed direction you can save a ton of money by using a template for your website. It’s actually a much smarter move than hiring a designer to build a custom site for you because you can experiment with your branding and message without breaking your piggy bank and spending thousands on a custom site design before you truly know what your business (and you) are capable of.
4.) You’ve made less than $25K to date in your business model.
In the under $25K in revenue business, you need to keep your eyes on the prize which is starting to earn money through your online business and keeping your overhead low so you don’t start spending more than you’re earning on pesky website expenses. Templates are great because you don’t need tons of fancy plugins or stuff to use them and this keeps your business much more profitable long term.
5.) You’re crunched for time.
The worst mistake you can make early on is spending all of your time building your website and not focusing on building your business. If you’re already feeling crunched for time a template can help you take fast action and have your website up and running in as little as an afternoon which frees up the time you would have spent learning how to DIY your site and gives you the flexibility to launch it and start making money online by this time tomorrow.
6.) Quickly make a return on your template investment.
Because you’re investing so little in the site design and systems side of your website it’s really easy to made a return on your template investment. For example – if you spend $100 on a template, then create an online course and sell it for $100 you can make back the investment on your site design template with your first paying customer.
Versus spending $2000 on a custom site design and selling that same $100 course you’d need to sell 20 to make back the cost of your site design.
And, there you have it.
Now you know if you should use a template for your site.
I’d love to hear from you. Are you using a template on your site? If you’re not using a template why not? I’m all ears and can’t wait to hear from you in the comments below.
P.S. I’d love for you to take a peek at my new template, Georgia Peach. You can find it by clicking here.
Stay tuned for next week when I dig in to what you should look for in a site design template.