How to use Pinterest to map out your brand – Kimberly Gosney

One of the most important pieces in creating your website is to map out your brand. Your brand is more than the colors and fonts you use on your website.

It’s a prestige marker of how you’re showing up in your business.

It takes more time than you think to “figure out” how to brand your business. In fact, it’s something that’s never done. You’ll always be working on and refining your brand.

Today I wanted to share a quick tip with you on how to use Pinterest to map out your brand. By using Pinterest you can see how your taste and ideas change and grow over time and use what you find on Pinterest to start forging a brand that you love from your website header to footer.

STEP 1: Create your secret Pinterest Board.

Using a secret Pinterest board will allow you to easily create a collection of all of your favorite things.

STEP 2: Pin stuff that catches your eye.

Pinning when something catches your eye is critical to helping you see what interests you the most. While you’re pinning your favorite things you’ll start to see patterns emerge.

STEP 3: Digest your weekly pins.

Set aside 15 – 30 minutes a week to look for patterns that repeat in what you’ve pinned. You can also prune pins out that aren’t quite right. Your goal is to have a pinterest board chock full of the perfect ideas that inspire you.

STEP 4: Rinse and Repeat.

If you’re branding feels off you can revisit your Pinterest board and start the process over again until you’ve got it just right.

And there you have it. A few simple tips for how to use Pinterest to map out your brand.

How to use Pinterest to map out your brand.


If you’re taking action on what I’ve served up in this post today, comment below and let me know so I can give you some Pinterest-worthy branding high fives!

If you’re stuck and not sure about something in this post, leave a comment below and I’ll help you out.

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