Cupcake Brand Recipe ™
The process of making your brand stand out as a cupcake among muffins.
I like to think about your competitors as muffins sitting on a shelf. They all look alike, sound alike, and act alike.
But, cupcakes always stand out from muffins - because they're different.
The difference between having a muffin-top brand and a Cupcake Brand is the difference between having a good business and a great one. If you're not attracting the right clients, you're not generating a steady stream of income, or your business feels like a chore to run, changes are you've got a muffin on your hands.