Are you putting the cart before the horse? – Kimberly Gosney
Sweet mercy! I spy a rant coming on.
This rant is totally in YOUR favor because ranting has to have a solution or it’s just a clever disguise for venting.
There’s something that’s been on my mind lately. It’s been keeping me up at night and making me feel frustrated. I know that usually means that if I’m feeling it, you’re feeling it too.
Where are you putting the cart before the horse?
OK let me set the stage for this one for you.
Everyone and their mother is telling us that we need to build massive businesses that bring in 7-figures and we need a team of people to help us grow our business, oh and my personal favorite “Stop trading hours for dollars!”
When I started building my business in 2014 the 6-figure biz was all the rage, but now…
The lure of a 6-figure business isn’t enough to suck you in so we’re moving on up to 7-figure businesses, oh my. If you have no desire to build a 7-figure business it’s like there’s something wrong with you. Or even more important if you’re not on the path to figuring out how to earn 7-figures then why bother or you might as well just stay put working for someone else.
So you search for info on how to take your big idea and turn it into this massive money maker overnight. Because who wouldn’t want to wake up to millions of dollars for one idea especially if it’s your first year in business and you’ve got a day job you hate with all your heart. #likemydayjobwas
Then you start hearing that you need a team to help you grow your business and you can’t trade time for dollars. but you really need the dollars so it’s a huge mixed message. Toss in some really expensive systems and stuff to run your mega money maker and it’s a recipe for disaster.
But, what if you’re putting the cart before the horse?
Maybe you’re making $50K a year in your dreaded day job and you’re trying to build a million dollar business?!? That’s a prime example of putting the cart before the horse.
That’s also a great way to stress yourself OUT because of everything you are trying to be/build/do/create to run the infrastructure of a 7-figure business.
This whole cart before the horse thing is something that sneaks up on you.
It’s insidious because it woos you with big promises that don’t always pay off.
You want to show the universe that you’re serious about being an entrepreneur. You start doing “all the things” like getting a photoshoot, building your website, figuring out what you’re going to sell to make money.
All great things to do when you’re getting started.
But this is where things start going wonky.
You’ve been growing your list and you’ve got about 1000 people or less on that list and you haven’t brought in any money in your business yet.
You’re focusing on everything but selling to the 1000 people you’ve got on your list because you’re trying to automate everything and you’re knee deep in creating a course/membership, email marketing funnels, a fabulous looking brand, social media posts, and a VA to help you do all the stuff you can’t make time to do, and the list goes on and on.
You’re looking at social media posting, but you’ve only got a handful of peeps that have liked your Instagram. You’re figuring out SEO strategies to bring everyone to your site, but you’re only getting a few website views a day.
You’re trading the hope of future revenue without focusing on the short-term actions that will get you paid and scratch the one biggest itch you have.
Leaving your dreaded day job.
Or something else that means the world to you. For me, it was leaving a dreaded day job, but for you it could be something else.
I built it and thought “they would come” and a few really great people did! But in the process, I almost lost everything I had trying to reach this dream goal of building a big business. When what I really needed to do was focus all my time and energy on the short-term ways to bring money and new clients into my business.
I’m ranting today because I don’t want this for you.
I want you to keep your eyes on the short-term things that you can do to bring in dollars for your business that you can count on to help you get where you want to go.
- One-on-one services or sessions with your dreamiest clients.
- Engaging “old school” style by emailing one person at a time instead of sending 50 automated emails (that no one opens or wants) to everyone on your list.
- Uncovering and discovering what makes you the best in the world at something for a handful of amazing people versus launching to crickets with courses you poured everything into that launches to crickets.
- Spending thousands of dollars on a team to run stuff when you can’t afford it. (Luckily I didn’t have team members for more than 60-days in 2014.)
It’s OK to focus on short-term revenue. And to put long-term stuff on the back burner.
It’s not OK to be overwhelmed, stressed out, and unable to handle all the things on your plate because you’re trying to build something massive when the short-term isn’t 100% steady and predictable.
It’s OK to take your time and focus your time and energy on the few people that need you most in the short-term.
Now, it’s your turn!
Where have you been putting the cart before the horse in your business?!? I’m all ears so pop your comments in the box below.